Dauntless PR Unfiltered
Dauntless PR Unfiltered is a new no-holds-barred podcast revealing the things people really need to know about building their brand and getting into the media. In each episode, Luana Ribeira, founder of Dauntless PR, and Catherine Ball, an experienced UK journalist, share their PR secrets and tricks of the trade to help entrepreneurs and experts raise their visibility and reach more people.
Episodes
50 episodes
Celebrate Our First Birthday With Us đĽł
Dauntless PR Unfiltered is now 1 years old! Catherine and I have had so much fun over the past year creating these episodes and we hope youâve had just as much fun, as well as gaining massive value from them. We also want to thank you for liste...
Long Term Thinking vs Quick Fix
There are coaches and experts who are thinking long term- they want visibility that compounds, and for their message to carry on way beyond them physically being there telling it. Theyâre usually the ones with staying power, who re...
Be the Zebra in a Field Full of Horses
The zebra isnât trying to stand out, it doesnât need to. It just isnât a horse đ´ But imagine if the zebra decided the stripes were a problem - too visible, too exposed etc, and spent its energy hiding them to fit the âformulaâ. Beca...
What's really going on when you feel the urge to shrink
What often gives coaches and experts the urge to shrink in their visibility comes down to something completely normal and predictable. Visibility Goblins can, and do, show up at every level to try and pull you back to what you know. The differe...
The Doâs and Donâts of Pitching for Media
There are certain ways to pitch for media that make journalists far more likely to feature you.There are also certain ways to pitch that almost guarantee they wonât.In todayâs episode of Dauntless PR Unfiltered, we spill all.<...
How Radical Acceptance Helps Transform You Into the Media Icon Version of Yourself
Radical acceptance isnât about pretending that everything is fine, but accepting that there are some things you can control and not others.The coaches and experts who get the best results with PR are the ones who donât avoid risks, but w...
The mindset shift that takes you from expert to media personality
Something weâve noticed over the years is that thereâs a certain mindset shift that coaches, therapists, and experts have just before their PR really takes off.Thatâs the topic journalist of 26+ years, Catherine Ball and I dig into today...
Qualities that serve experts well in the media
When we speak with someone, we can usually tell within seconds whether theyâll do well in the media.There are certain qualities experts have that often determine how far they go with PR. Catherine Ball and I unpack them in todayâs episo...
Common interview mistakes by experienced experts
Thereâs a big difference between delivering a good interview and one that actually calls in your ideal clients.Most media training doesnât cover what happens when youâre already an excellent speaker - the subtle shifts that ta...
Busting through the BS about PR
Today, Catherine Ball and I share the truth about some misconceptions of PR based on actual recent conversations weâve had. Weâre not holding back đĽTake our Media Icon Archetype Quiz that shows you the media version of you đ¤Š
Avoiding the boredom trap
Take our Media Icon Archetype Quiz that shows you the media version of you đ¤ŠShows you exactly how your energy lands best in the media and how to use that to your advantage.Click here -
How strong reputations are built
Your reputation is your biggest asset đ¤ŠIn this episode Catherine Ball and I delve into how strong reputations are built.And the thing that people do in trying to protect their rep that actually screws them up...
The topics that journalists and producers cannot get enough of
In this NEW episode of Dauntless PR Unfiltered, Catherine Ball and I get into the topics journalists and producers canât get enough of⌠and the kind of voices theyâre actively looking for right now đ¤ŠTake our Media Icon Archety...
The Real Story Behind Dauntless PR
In this NEW episode of Dauntless PR Unfiltered, Catherine Ball and I talk about The Real Story Behind Dauntless PR.Two very different journeys, and one common goal - getting incredible voices heard đ¤ŠđĽTake our...
Part 2 Uncensored Thoughts From Decades in PR
Following on from last weekâs episode, Catherine Ball journalist of 26 years and I talk about uncensored thoughts weâve had from our combined 41 years in the PR industry đ¤ŠTake our Media Icon Archetype Quiz that shows you the m...
Uncensored Thoughts From Decades in PR
Between us, Catherine Ball and I have 41 years in PR. Thatâs long enough to have opinions we probably shouldnât say out loud. In this episode, we say them anyway - about the industry, journalists, the experts who get featured and what weâve lea...
Signs that media is the next logical step for you
There are some specific signs that will show you that now is the time for you to step into the media spotlight. This is what Catherine Ball and I talk about in todayâs episode of Dauntless PR Unfiltered.--Tak...
The Identity Upgrade
They come for media featuresWhat they typically donât expect is the huge identity upgrade that comes with itThis is what Catherine and I talk about in the latest episode of Dauntless PR Unfiltered--Take our Media Ico...
A simple trick to sell your ideas to a journalist
Thereâs a way of making your ideas stand out and travel far and wide in the press. In this episode of Dauntless PR Unfiltered, Catherine Ball and I share a simple trick to sell your ideas to a journalist.--Ta...
Stand Out From the Crowd - An Interview with Founder of Fit in Midlife Jason Smith
Joining Catherine Ball and I on our latest episode of Dauntless PR Unfiltered is founder of Fit in Midlife, Jason Smith. He has had phenomenal success with PR including making it on to the cover of Menâs Fitness, quadrupling his business and in...
Owning the News to Magnify Your Message
You know when a big story breaks in the news? What if you were shaping the conversation with your expert insights and experiences? What if it was you in the press advising celebrities and royals?Owning the news to magnify your message.<...
When Authority Turns to Invitations
Thereâs authority you only get once youâre in the press.And it changes how people approach you.--Take our Media Icon Archetype Quiz that shows you the media version of you đ¤ŠShows you exactl...
2026 - The Year Youâre No Longer âOne of Manyâ
2026- The Year You Stop Being âOne of ManyâYou know itâs time.--Take our Media Icon Archetype Quiz that shows you the media version of you đ¤ŠShows you exactly how your energy lands best in the ...
The real reason PR sells books
Books and PR go hand in hand.Publishing a book helps you land placements.Placements help you sell books.But the real reason it works goes way deeper-A book turns you from someone with opinions into someone with real ...
What journalists are REALLY like behind the scenes (not how you think!)
When leaders start PR, they're often surprised by what journalists are REALLY like. đŞIn this episode, Catherine Ball and I talk about the clash between how people imagine journalists vs how they actually are behind the scenes. Listen in...