Dauntless PR Unfiltered
Dauntless PR Unfiltered is a new no-holds-barred podcast revealing the things people really need to know about building their brand and getting into the media. In each episode, Luana Ribeira, founder of Dauntless PR, and Catherine Ball, an experienced UK journalist, share their PR secrets and tricks of the trade to help entrepreneurs and experts raise their visibility and reach more people.
Episodes
44 episodes
The mindset shift that takes you from expert to media personality
Something we’ve noticed over the years is that there’s a certain mindset shift that coaches, therapists, and experts have just before their PR really takes off.That’s the topic journalist of 26+ years, Catherine Ball and I dig into today...
Qualities that serve experts well in the media
When we speak with someone, we can usually tell within seconds whether they’ll do well in the media.There are certain qualities experts have that often determine how far they go with PR. Catherine Ball and I unpack them in today’s episo...
Common interview mistakes by experienced experts
There’s a big difference between delivering a good interview and one that actually calls in your ideal clients.Most media training doesn’t cover what happens when you’re already an excellent speaker - the subtle shifts that ta...
Busting through the BS about PR
Today, Catherine Ball and I share the truth about some misconceptions of PR based on actual recent conversations we’ve had. We’re not holding back 🔥Take our Media Icon Archetype Quiz that shows you the media version of you 🤩
Avoiding the boredom trap
Take our Media Icon Archetype Quiz that shows you the media version of you 🤩Shows you exactly how your energy lands best in the media and how to use that to your advantage.Click here -
How strong reputations are built
Your reputation is your biggest asset 🤩In this episode Catherine Ball and I delve into how strong reputations are built.And the thing that people do in trying to protect their rep that actually screws them up...
The topics that journalists and producers cannot get enough of
In this NEW episode of Dauntless PR Unfiltered, Catherine Ball and I get into the topics journalists and producers can’t get enough of… and the kind of voices they’re actively looking for right now 🤩Take our Media Icon Archety...
The Real Story Behind Dauntless PR
In this NEW episode of Dauntless PR Unfiltered, Catherine Ball and I talk about The Real Story Behind Dauntless PR.Two very different journeys, and one common goal - getting incredible voices heard 🤩🔥Take our...
Part 2 Uncensored Thoughts From Decades in PR
Following on from last week’s episode, Catherine Ball journalist of 26 years and I talk about uncensored thoughts we’ve had from our combined 41 years in the PR industry 🤩Take our Media Icon Archetype Quiz that shows you the m...
Uncensored Thoughts From Decades in PR
Between us, Catherine Ball and I have 41 years in PR. That’s long enough to have opinions we probably shouldn’t say out loud. In this episode, we say them anyway - about the industry, journalists, the experts who get featured and what we’ve lea...
Signs that media is the next logical step for you
There are some specific signs that will show you that now is the time for you to step into the media spotlight. This is what Catherine Ball and I talk about in today’s episode of Dauntless PR Unfiltered.--Tak...
The Identity Upgrade
They come for media featuresWhat they typically don’t expect is the huge identity upgrade that comes with itThis is what Catherine and I talk about in the latest episode of Dauntless PR Unfiltered--Take our Media Ico...
A simple trick to sell your ideas to a journalist
There’s a way of making your ideas stand out and travel far and wide in the press. In this episode of Dauntless PR Unfiltered, Catherine Ball and I share a simple trick to sell your ideas to a journalist.--Ta...
Stand Out From the Crowd - An Interview with Founder of Fit in Midlife Jason Smith
Joining Catherine Ball and I on our latest episode of Dauntless PR Unfiltered is founder of Fit in Midlife, Jason Smith. He has had phenomenal success with PR including making it on to the cover of Men’s Fitness, quadrupling his business and in...
Owning the News to Magnify Your Message
You know when a big story breaks in the news? What if you were shaping the conversation with your expert insights and experiences? What if it was you in the press advising celebrities and royals?Owning the news to magnify your message.<...
When Authority Turns to Invitations
There’s authority you only get once you’re in the press.And it changes how people approach you.--Take our Media Icon Archetype Quiz that shows you the media version of you 🤩Shows you exactl...
2026 - The Year You’re No Longer ‘One of Many’
2026- The Year You Stop Being ‘One of Many’You know it’s time.--Take our Media Icon Archetype Quiz that shows you the media version of you 🤩Shows you exactly how your energy lands best in the ...
The real reason PR sells books
Books and PR go hand in hand.Publishing a book helps you land placements.Placements help you sell books.But the real reason it works goes way deeper-A book turns you from someone with opinions into someone with real ...
What journalists are REALLY like behind the scenes (not how you think!)
When leaders start PR, they're often surprised by what journalists are REALLY like. 💪In this episode, Catherine Ball and I talk about the clash between how people imagine journalists vs how they actually are behind the scenes. Listen in...
Let the audience in on your secret
The experts who get major success in the media are the ones who let the audience in on their secret 🔥Take our Media Icon Archetype Quiz that shows you the media version of you 🤩Shows you exactly how your energy lands b...
What journalists are talking about behind the scenes
Ever wondered what journalists are really talking about behind the scenes?In the latest episode of Dauntless PR Unfiltered, we give you a peek into the types of conversations you were never meant to know about.And how these conv...
Celebs who are rocking their personal brands
Celebrities who are rocking their personal brands.Who they are, what they’re doing and why it keeps their audience hooked 🤩Take our Media Icon Archetype Quiz that shows you the media version of you 🤩Shows you e...
When you've walked through fire
When you’ve walked through fire 🔥So many of the incredible leaders we work with have walked through fire to become the people they are today. What may have broken other people, they’ve kept rising, they’ve re-claimed their lives and ded...