Stand Out From the Crowd - An Interview with Founder of Fit in Midlife Jason Smith

Joining Catherine Ball and I on our latest episode of Dauntless PR Unfiltered is founder of Fit in Midlife, Jason Smith. He has had phenomenal success with PR including making it on to the cover of Men’s Fitness, quadrupling his business and incredible opportunities opening up.

Listen to Stand out from the crowd- an interview with founder of Fit in Midlife, Jason Smith.

You can find Jason at:

Instagram: https://www.instagram.com/fitinmidlife
TikTok: https://www.tiktok.com/@fitinmidlife

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Transcript

Speaker 1 0:00

Welcome to Dauntless PR Unfiltered. We have a guest with us today. We're going to be talking about standing out from the crowd. And Jason Smith, founder of Fit in Midlife, is somebody who has definitely done that.

Speaker 2 0:20

Just a little bit, yeah.

unknown 0:22

Yeah.

Speaker 0:23

Well, tell us a bit about you, Jason, and what you do, first of all, and then we can delve into your journey and how you are standing out from the crowd.

Speaker 2 0:32

Okay. So my name's Jason. I'm 56 years old. I'm a personal trainer and coach in uh in health and fitness. I specialize in helping people who are in midlife, so generally between the ages of 40 and actually into their 60s, to improve their fitness, to improve their health, to improve their strength, their stamina, protect themselves with uh longevity in mind for the future, but also live a much better life right here, right now, and make some fairly dramatic changes, not just to the body, but to to your spirit, to your energy, to your attitude, which often leads to very big life changes for people.

Speaker 1 1:17

And what was your personal turning moment? Like what made you go into this specifically?

Speaker 2 1:24

Well, twofold. One is that I went through my own transformational journey. So during my 40s, you know, my I let myself go with my health and fitness, and I suffered the consequences of that with poor health, I had hypertension, high cholesterol, fatty liver, depressed, and I just felt low and slow all of the time. I I had little motivation for life, but you know, I I was functioning, everything, you know, two other people probably appeared fine, but you know, inside I wasn't good at all. And one day I was inspired to make a change, and I I I literally flicked a switch in my mind, and everything did change from that moment on. I started exercising, I improved my diet, I gave up alcohol, and the progress that I made was fast and mind-boggling, frankly. The the way that I felt, the way that the way that I could perform, the energy that I had, improvements in in all aspects of my of my health and fitness was was quite remarkable. And within three months of making that decision, I was taken off antidepressants, I was taken off blood pressure tablets and statins for my high cholesterol. My doctor sat in front of me and described me as a miracle because I've managed to do all of these things myself. And at some point, I just thought, well, there's a lot of people like the old version of me around who may want to make a similar type of transformation themselves. And when I looked around, I there's a lot of fitness coaches around, online and in person, but there weren't many who were my kind of age and had gone through the type of changes that I had gone through. So those that were my age had been into fitness all their lives. You know, they'd been sporty in their youth, they'd continued that, you know, through their 20s, 30s, and 40s, and it was a lifestyle for them. Whereas I had to make a big lifestyle change, and that kind of gave me a different perspective, I think, which I thought was relevant to other people who, and typically people who were in a similar position to me. And you know, that that is more normal, I think. You know, there's a reason why we have terms such as dad pod and middle-aged spread and and midlife crisis and all of those kind of things. And maybe I did have a midlife crisis, but it was a damn good one. But but and so I thought, well, yeah, I can help people that make these changes. I decided to get to qualify, study, and and once COVID had uh had uh had cleared up, I was able to start coaching people.

Speaker 4:18

And what was that moment where you went from, okay, I've started a business, I'm helping people, I'm working with people, to realizing that you wanted to raise your visibility and actually become better known in the world and and build your brand up?

Speaker 2 4:36

Well, firstly, I I should kind of give some context to where I was before. So I came out of a corporate career, I set myself up as an independent consultant, and I kind of got that that got stale. I I lost all interest in that, and I basically let that business dwindle. I stopped chasing new opportunities, and when the projects I was working on finished, I didn't ask for any extensions, and I and I just ended up looking after my son, which was deep in my heart what I really wanted to do, because you know, for a large part of his life, I wasn't around enough and I wanted to make up for lost time. And we had a brilliant, brilliant time, particularly during school holidays. And yeah, you know, I I I I I was quite happy doing that. And then one day he got off the coach returning home from a residential school trip abroad and said, I want to go boarding. And my face drops, my heart drops for two reasons. One, you know, I I liked having him around, I like spending time with him and all of those kind of things. But then I also thought, shit, I'm gonna have to get a job. And because I've got no excuse anymore. You know, before I could I could point to all the money we were saving with nannies and childcare and everything else, but but that would no longer apply. So that kind of started me thinking, well, what is it that I would really like to do? And I couldn't answer that question. But then going through my own fitness transformation and as I say, seeing the kind of lack of support that's around for people in their 40s, 50s, and 60s, that's how I how I got the idea. But originally it was more of a of a hobby for the for the first 18 months, two years, it was it was a way of socializing, meeting new people, having a good laugh, and and obviously delivering them effective training, which would which would help them make their changes. And then one day somebody suggested to me that I should start posting on social media, and so I did start posting on on TikTok. And previously to that, I'd kind of doubled on Instagram, but you know, had four or five hundred followers, something like that. And I put two posts on TikTok on the same day, and at the end of that day, I had two and a half thousand followers, loads of likes, loads of views. And I thought, hang on a second, I've got I've just there's something in this. I've I've got a message that appeals to people. And so that was the first time really that I thought I could make something big out of this. But it still took me a little while to transition from it being a hobby to being a business. And I'm probably still not there. I'm still probably not, you know, treating it the way that I should as a as a business. But frankly, with everything that's happened and the momentum that's uh that's been building, yeah, that that's just moments away.

Speaker 7:47

Yeah. And tell us a bit about the momentum. So, like, how have things changed for you since you've gone from when you were starting out to where you are now and that the visibility that you've managed to create for yourself?

Speaker 2 8:03

Well, the original visibility was all through social media. So I continued posting on TikTok, you know, that grew to 10,000, 20,000, 50,000, 100,000 followers. Then I took a similar approach on Instagram, but a little more seriously, and that took off, and there's now 270,000 odd followers on uh on Instagram, and that gave me a level of confidence, it gave me recognition, it gave me it gave me, I suppose, a platform from which I could I could then build. And it was always really nice. You know, I would go to you know quite often I would be in various places, and people would say, Oh, I know you. I follow you on on TikTok or or Instagram, and you're really helping me with with my with my fitness. And you know, that that's just a really, really lovely feeling to and and and thing to hear. And so I suppose, you know, what that gave me was was more and more confidence that I had something good here. And that ultimately led to me expanding my coaching business so that I instead of just coaching people on a face-to-face, in-person basis locally, I started coaching people all around the world. And and and that gave me, you know, again, a lot of a lot of satisfaction. And and that again was another kind of step change in terms of my my business, the recognition that I had a business in my own in my own head, and uh, you know, the impact that I could have with people.

Speaker 1 9:46

Yeah. So what was it? You were already having a big impact with TikTok, Instagram, you were building your business. What made you go from that to right, I want the next level now, I'm gonna go for PR? What was that switch?

Speaker 2 10:01

Well, my background in the corporate world was always marketing. So I kind of had a good understanding of what the benefits of PR would would bring. And I guess what I what I wanted was to stand out more because there are a lot of uh fitness influencers, let's call them, on social media. I'm pretty certain that not all of them are even qualified, never never mind you know anything else. And I wanted to set myself apart from them. And in my head, being in non-social media media would enable me to do that. And and so PR was was the obvious route to to achieve that, hence the the discussions I had with you guys.

Speaker 10:49

Yeah, I should probably make that obvious. So, Jason, actually, you you've come you have been a client with us in sort of two different ways, really, because when Jason first started working with us, it was on our Media Impact Accelerator program. So we were kind of giving you, I guess, the guidance and the advice to go out and get your own PR. And now Jason is with us on our VIP program, so we are doing that PR for you. So, in some ways, I guess you you learnt the ropes of PR, yeah. From that from that early stage where you kind of got to know how it works and and those benefits and both the both the challenges and and the the good sides of it. When did you first start to feel that being in the media was kind of making a difference, that you you were kind of feeling some sort of an impact?

Speaker 2 11:48

It was very, very early in the in in the first phase of our relationship. So I I remember I was on holiday at the time and a piece got published in the Daily Mirror, the story about me, my my fitness transformation, and and my social media presence and all of those kind of things. And that gave me you know, being in a national recognized UK newspaper like that. Yeah, that that that was the kind of thing I was I was hoping to achieve. And it happened really quickly. That that was within the first couple of months or so of us of us working together. So so yeah, and there were other things on top of that, you know, prior to that and uh and afterwards. But that was the first time, mainly because it was you know a recognized newspaper that that I thought, yeah, this is this is great.

Speaker 12:41

Yeah.

Speaker 1 12:42

And can you share some of the other sorry Catherine, can you share some of the other things that you've been in since then?

Speaker 2 12:50

Yeah, so I've done numerous podcasts, which is which I I really enjoy doing. I've done I've been in Business Insider, which is an important audience given the target market that I that I have. It's I've been in the the Sunday Telegraph, which was a a really, really good one in response to quite a scathing article about the actor Sasha Baron Cohen, who had gone through a fitness transformation allegedly because you know he'd just separated from his wife and he was just wanted to attract women and things like that, completely ignoring the truth, but there we go. And and then, you know, that that was really the I suppose the start of a second wave of activity for me. And so follow that that Telegraph article, I that gave me a lot of a lot of exposure. It was on Apple News, it was so the so it was distributed very widely. It resulted number one, wasn't it? It was it was the most read article for a few days on uh on on Apple News, which which was really exciting. It resulted in me picking up a lot of new clients, not just in the UK, but internationally, because Apple News distributes the content globally. And and that was really the kind of start of me thinking, right, I need to get serious about this. And so that's when I I then towards the end of my my time in phase one, got in touch with Men's Fitness Magazine, uh magazine which I read when I was like 19 or 20, and suggested to them that they should it would be good to do an article on getting fit after 50, because a lot of people don't believe you can get fit after 50, they don't believe that you can build muscle, they don't understand the benefits of it. And so, you know, making getting in touch with them and then waiting about two or three weeks to get a response. But when I got a response, boy, what a response it was. I ended up talking uh to the editor on the telephone, and we had a really good chat. And you know, we talked about you know the direction that he wanted the the feature to to take, and and he finished the the conversation with I'm gonna put you on the front cover. I've seen you on Instagram, I'm gonna put you on the front cover. And when it when I put the phone down, I was dancing around the house.

Speaker 1 15:20

Even dormers were dancing around the house, all of us.

Speaker 2 15:23

So you know, that was that was incredible because when I was 19 or 20, I you know, I used to think, oh, it'd be great to you know be on the front cover of of Men's Fitness Magazine or Men's Health magazine. And then to be doing that 55 at the time was you know, it just felt really good. And that obviously gave me a lot of a loss of credibility, and you know, we're we're talking about standing out from the crowd, you know. Well, that's a way of standing out from the crowd. And again, you know, men's fitness is a UK magazine, but it was distributed all across Apple News, it's also online and it has a big international following. And that resulted in another step change in terms of my business, my clients, and you know, this all of the things that underpin that my brand, my my credibility, and my recognition.

Speaker 16:17

Yeah, absolutely. I think quite a few times on this podcast, we've talked about how one of the ideal things that you can do is become like a go-to expert for certain journalists. And I think that's something that you've really managed to achieve, particularly with men's fitness. But also there are other outlets, you know, that will come to us and be like, what has Jason got to say about this? And I think the crux of that is partly one of the big things I always say to people that is a real key to success is not just having the know-how and the knowledge, but actually being a nice person who willingly shares your time, your is very happy to you know, give your wisdom to journalists and your time and work with them, and that that is something that really does elevate you, even among the other people who who are getting PR. So I think that's something that I really want to make that point to people that it isn't necessarily just about getting your foot in the door, it's about like what you do when you're there and the fact that you the fact that men's fitness have not just put you on the cover, but they've then gone on and put someone that you were training on the cover and the results of that. So they really respected you and what you yeah.

Speaker 2 17:45

Well, two things that that happened. One was when when I put together, you know, a kind of outline uh of what the article should cover and sent that through to Men's Fitness to for their views. Their response basically was, yeah, absolutely love it, but let's split it into two articles. So not only did I appear in the first uh the first issue with me on the front cover in September, but then I appeared again in in November with with the kind of part two of the of the article. But I also had numerous conversations with the editor. I, you know, I was because of, I guess, what you were just describing, Catherine, I built a pretty good relationship with him. And the Daily Mail had got in touch with Men's Fitness because the Sasha Baron Cohen stuff that I that started all of this, and the discussion that I had with with Men's Fitness and that Sunday Telegraph article had reached the Daily Mail. And they they asked the question quite reasonably well, can an ordinary guy do this? And so they challenged one of their features uh journalists, whose name actually is Guy, to undertake a 10-week transformation, which is what Sasha Barrancoen had done. And so they've they got in touch with Men's Fitness, who had published a Sasha Baron Cohen article and the photographs that caused such a stir. And Men's Fitness got in touch with me, told me what had happened, and said, Would you train him? And I'm going, Why are you even asking? But so that's that opportunity came up. So I ended up working with with Guy over 10 weeks. So I'm still working with him now. He's he's become a client after that challenge finished, and his feature appeared in in the January edition of the magazine. And and and and that just led to even more exposure and even more the biggest step-up I've had in my in my business. A huge, it's more of a you know, you need you need climbing equipment for this step. It's it's just been it's just been huge. But but then on top of that, you know, I talk with David regularly. We talk about different opportunities and different different ideas, and and and it's great to have that that relationship. And the best example I can give is that on Wednesday of last week, it was actually the seven-year anniversary of the day that I decided, right, enough is enough. I'm changing, I'm I'm doing all of these things, and I'm going to get myself into a much better position. And I was sitting having lunch, and as I was having lunch, I was flicking through Apple News on my iPad, hoping to see a new signing from my football team on Aston Villa. But instead, I saw me on the front cover of Men's Fitness. And I'm kind of what the hell? Where's that come from? So I obviously go in because you you can tap on it and you and it will open up the actual digital version of the of the magazine. And Men's Fitness had decided to do a feature supplement on midlife fitness, getting fit in in midlife. And there I was again on the front cover. The articles that I previously provided them were all in there. The article about the journalist Guy Adams was in there again. And so this was a complete and a very nice but shock and surprise to me. And so it's a really good example of what happens once you start building relationships with people. You know, it's it works for you in a way that you know is just kind of blows your socks off.

Speaker 21:32

Absolutely. And I think a key thing as well is that you things like training guy, it gives you that huge credibility because a daily mail journalist is not gonna say you did a good job unless you actually did.

Speaker 2 21:49

Well, that's that thought did strike me. And so so if you know, after I'd agreed to do this, I thought, well, if this all get went horribly wrong, he'd still have a really good story. But I wouldn't. It wouldn't work so well for me. And I did actually meet Guy. I only met him once, but just to go to meet him and to kind of go through things with him. And it became very clear when we in our conversation that he was the kind of journalist that had a certain specialism in Slea's scandal and taking people down. And this was actually before I started the coaching him. And so my all of those fears only got heightened, but you know, I I I was confident that that we would do a good job and that we'd hit the objective, and we did.

Speaker 22:43

And I just think we keep interrupting each other today. We don't normally do that. Well it's so exciting, isn't it? You go, Catherine. I was gonna say that's one of the the elements of PR that some people struggle with, that with marketing and advertising, you can really closely control what's gonna be, you know, you're creating the advert, you're thinking of the exact message. And one of the issues a lot of people have is that kind of I am gonna talk to a journalist or I'm gonna work with somebody and then they are gonna go away and they are gonna write what they choose to write about me. But where I think it's you've noticed this kind of huge surge of business from it is that then people take that so much more seriously than an advert, don't they? Because they're seeing that and they're saying, well, this guy doesn't need to say that this was an amazing success. He doesn't need to say any of this, he's not being paid. Whereas if you were putting an advert, even with the testimonials from clients, people are very aware that they're carefully curated. You've picked, you've picked who you're going to put on there. It's all very careful. And I think that extra standing out from the crowd that the media gives is that you've taken that risk and you've you've said those things, and then a journalist has decided that what you've got to say is worth sharing, and or that what their experience with you is worth shouting about, in a way that people then kind of go, Oh, okay, this guy's the real deal. Like this is the real thing. That isn't just you've paid a lot of money for a good advertising campaign. And I think even if people don't realise that they're thinking of the difference, people are aware of that, that difference between between the media and advertising, which just gives you that authority. That in a way that and I always say this, I'm not in any way saying that marketing and advertising isn't very important, but PR just adds that extra element that you know traditional marketing just it can't, it can't quite go there in the way that PR can.

Speaker 2 25:04

Totally. And you know, another story. The the day before, I knew when the the article was going to publish in the Daily Mail. And the day before, I was I hadn't seen the article at all. And so I'm kind of wondering, uh, firstly, I'm wondering, you know, what the article's going to say. And as the day goes on, I'm kind of thinking, well, why haven't I been sent a copy of the article? And you know, getting reasonably fearful about well, what he actually said in in here. And and and so I you know, I went to bed that evening, and you know, these thoughts are racing around in my mind, and and my phone pinged at around 11 pm. And Guy had sent me the the copy of his article, and so I'm sat there reading through it. And I went from there, you know, being a little bit scared and frightened, because as you say, there is no control. You know, he he could have said anything about me. And to not being able to sleep, because I'm thinking, how the hell am I going to cope with all of the but the inquiries this is going to generate? And that's exactly what happened. You know, I and I I probably didn't get to sleep before 4 a.m. that that's uh that that morning stroke evening. And yeah, it but what an exciting time, and it everything did explode.

Speaker 1 26:24

I remember you telling us, and we were like, well, that's a nice problem.

Speaker 2 26:29

Oh totally, totally. It was you know, I was inundated and and still am they you know, because the story has continued and it continues to be distributed, you know, the the the the the the leads, the inquiries still keep coming through.

Speaker 26:44

How much it was just before Christmas as well, wasn't it? So it was just at a time where people normally aren't looking to beat down the door of a personal trainer to help them normally so because I remember thinking that it was slightly strange timing because we'd expected it to be slightly later, hadn't we?

Speaker 2 27:03

And it well yes, it was going to be January.

Speaker 27:05

Yeah, and then but it it turned out to be phenomenal timing. It just it just goes to show that these kind of age-old things of oh, well, it should be this month and not this month, it it doesn't matter if you've got the right message, yeah it doesn't matter when you say it because people uh people were really got on board and obviously wanted to to work with you.

Speaker 2 27:27

Absolutely. And and to go back to Luana's question, you know, in terms of my my business has quadrupled since since that article published. And in a month, yeah, in in yeah, it was the 16th of December, so just over a month. It's but it probably would have gone past uh 4x by by the 16th of January. But the the key thing to say with that is that it could and would have been a lot more if I had if I had more capacity, you know. But I there's only so many people I can coach, and there's only so many people that I can that I can talk with. And so, you know, getting to where I've got is is from my perspective, it's absolutely absolutely wonderful.

Speaker 1 28:17

Yeah. So I've got something to ask you. So you've touched a couple of times on feeling scared and having doubts and that kind of thing.

Speaker 2 28:27

Yeah.

Speaker 1 28:28

That happens to everybody. Like every I've had an interview today, right? And I've been like, oh my god, how's this gonna be? How's this gonna come out? What are they gonna say? It happens to everybody at every level. The difference is if somebody is going to go far with PR, the difference is can they move through that fear or are they going to retract? How do you keep moving through that for anybody who's listening who might start to get scared when they do get some visibility?

Speaker 2 29:02

Well, during the early days, you know, when I when you were acting more in an advisory capacity and I was doing the stuff, you know, there there was fear around then for certain, which did prevent me from doing as much as I could and possibly should in terms of trying to generate generate PR, mainly because of, I guess, sometimes a fear of failure, but other times actually a fear of success, as in, you know, if if these people, and I had this with men's fitness, if men's fitness say yes, what the hell am I gonna do? But it was but obviously it all works out really, really well. And so I think you do have to have a bit of an underlying trust in yourself that you can make it work, that there is a reason why people want to talk with you, and that is because you are an expert in your field. And if you are an expert in your field, then you should be able to handle any awkward questions or anything that that is unexpected that may arise. Not that that happens regularly anyway. You know, most but in my experience, most of the people are working with you, not against you, and and that is is a really important thing to realize. But you're absolutely right. You just have to kind of bite the bullet and say, right, it's you know, I I guess it's a little bit like you know, you're standing on the edge of the of the swimming pool and you're thinking the waters are really, really cold, and you know, there's people inside the pool having fun and splashing around and whatever. You've just got to kind of hold your breath and jump in and and and just do it. And you know, I I very, very much in my experience, I very, very much doubt that anything is going to go wrong. And you will be able to, whoever you are, you will be able to handle handle yourself really well.

Speaker 30:53

Yeah. I think that's a really important point that you make. That in the vast majority of cases, the journalists are not going to be working against you. They they've got their, they want to inform, entertain, educate their audience, whatever their goal is, and you want to get your message out, it's extremely unusual, particularly in a capacity where they're talking to you as an expert, that they're going to be trying to catch you out. And I think there is a lot of negativity around people's ideas of journalists and not helped by all the films, TV depictions of people pretending to be somebody and sneaking into hospitals and all that kind of thing. The reality is so different. I often say to people like, Well, you know, I'm I'm a journalist, my husband's a journalist. Like, I'm not, you know, I've never done any of those things. I don't know anyone who's done any of those things. You know, obviously the the fears are I completely get the the loss of control of what you're doing, and hearing what you say in somebody else's words can feel uncomfortable sometimes. You'll be like, oh, okay, that's how they chose to do it. But I think it is a really crucial point that even with those fears, almost all the time it's not going to be, the fears are not going to be realized, and it is going to be a positive experience.

Speaker 2 32:22

Absolutely. And and that has certainly been my experience 100% of the time. And I and I guess another good example of this is that I mentioned the Telegraph earlier on, and a journalist by the name of Judith Woods had written this incredibly disparaging story about Sasha Baron Cohen and his you know kind of body transformation. And there were thousands and thousands of comments that uh on on the telegraph online that just really, really interested me, mostly, you know, kind of backing him and and and being a little critical of her. And I actually felt a little sorry for her. But, you know, here was somebody who had, you know, kind of torched him for what he was for what he had done. But I decided I'm going to write to her. And so I did. I I managed to find her email and and I emailed her and and and basically suggested it might be good to kind of present the other side of the of the story and why men in their 50s or midlife do decide that to get fit apart from trying to attract women. And she responded within 20 minutes. It was it was quite mad. And you know, I didn't know whether she was going to write an equally disparaging story about me, or whether she was going to going to kind of present the other half of the story. And she did present the other the other side of the story, and and that was was great for me. It again gave me you know a level of credibility and exposure that social media can never give you.

Speaker 1 34:04

Yeah. So before we finish up, I've got one more question for you because PR has just opened up so many opportunities for you. Like what are the most unexpected things that you've noticed happening as a result of PR?

Speaker 2 34:25

Well, the the the absolute step change in terms of the size of my business and my my client base would be the first one. And that is obviously really important in terms of you know, now more seriously treating what I do as a as a business. But secondly, I think the other thing is that it gives you a different mindset. So rather than resting on my laurels and celebrating, you know, what has been a really successful period, instead I'm thinking, well, what comes next? And and and that opens up a whole host of different opportunities, which had this not have happened, I wouldn't even, you know, the thought would not have emerged. And so, you know, now I'm thinking, well, there are so many more opportunities out here, and I'm already in discussions with with some people on some of those opportunities. And it kind of opens my eyes as to where this can can lead. So rather than seeing anything as a as an endpoint, and you know, I'm I'm successful, I've got my my exposure, I've got my recognition, I've got the credibility that everything that all of these things have provided, it's more about, well, how can I use this as a platform to build even further? And that's that is really exciting.

Speaker 1 35:49

Love that. It really does change who you are as a person as well, doesn't it? As well as your business and everything like that.

Speaker 2 35:57

It does. But you know, if if somewhere if we were having this conversation last January and you were saying, you're gonna be on the cover of Men's Fitness magazine, and you're gonna have this this work with a Daily Mail journalist, and your business is gonna grow to this extent. You're gonna be in the Telegraph, you're gonna be in GQ, you're gonna be in various other publications that have appeared, and you're gonna appear on all of these podcasts. I'd be saying, Oh no, no, I mean I I wouldn't believe it.

Speaker 1 36:21

And imagine if you'd never done it, you wouldn't have known that any of those things could have you know come to life. Like you just wouldn't have known about it. It's crazy to think about, isn't it?

Speaker 2 36:33

Totally. And and so now I'm thinking, well, yeah, well, maybe I could do this, maybe I could do that, maybe if I could do this, and I didn't think that was possible. Maybe these other things are possible as well. So let's go for it.

Speaker 1 36:45

Well, I am very excited for what's to come for you. Thank you, Jason. You've been absolutely amazing. Where can people find you?

Speaker 2 36:54

Uh you can find me on any of the social media under FitInMidlife, or one word. And you can find me at fitinmidlife.com.

Speaker 1 37:03

We'll include your links below. Any questions or comments about this episode? Hello at dauntlesspr.com. See you next time.